OYO’s Case Study: From Startup to Global Hospitality Leader

OYO’s Case Study: From Startup to Global Hospitality Leader

Introduction When Ritesh Agarwal started exploring budget accommodation in India, he noticed a problem that millions of travellers already knew well. Affordable hotels were available—but consistency was not. A guest could book a room expecting a clean, comfortable stay and arrive to find something completely different. Hotel owners, meanwhile, often struggled with low occupancy, limited … Read more

Business Model of Zomato: How India’s Food-Tech Giant Built a Multi-Billion-Dollar Ecosystem

zomato case study

Introduction Over the last decade, the food delivery industry has transformed the way consumers interact with restaurants. At the center of this transformation in India stands Zomato, a company that evolved from a simple restaurant discovery platform into one of the country’s largest food-tech ecosystems. Founded in 2008, Zomato began by helping users find restaurant … Read more